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Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Ben Sherman x Alpha Industries

a short film

When Ben Sherman and Alpha Industries came together to put a unique British twist on an icon of American style – the MA-1 flight jacket – Tack Studio was commissioned to produce a short film celebrating the partnership.

The MA-1 was a staple of the seminal 1980s style and culture Buffalo collective, so Tack Studio’s film married contemporary style with a 1980s Buffalo sensibility.

 

Tack Studio commissioned artists Barry Kamen and Frank Lebon to direct the film. Kamen was a member of the original Buffalo movement, while Lebon is the son of acclaimed Buffalo photographer Mark Lebon.

 

Tack-Studio-Creative-Agency-Ben-Sherman-Alpha-Industries-Film-close-up

Tack Studio cast Noah Negrit and Sid Charity in the film, sons of Buffalo members Jack Negrit and Roger Charity, transforming the film into a modern reinterpretation of the Buffalo story.

 

Treating the project as a photographic fashion shoot, the film was produced using a fully analogue, stop-motion technique. Two 35mm half-frame still cameras firing rapidly were used to create the film’s unique style. The negatives were cut, edited and pasted by hand, before being telecined into a digital film.

 

Read more about the capsule line on Ben Sherman’s website

Tack-Studio-Creative-Agency-Ben-Sherman-Alpha-Industries-Film-London
Tack-Studio-Creative-Agency-Ben-Sherman-Alpha-Industries-Film-London-Street