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Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Camper

a design walk and film

A pair of walking tours of the design studios of east London, culminating in a drinks reception in Spitalfields, the Camper Walks were a way of introducing a design crowd to the work of the Mallorcan footwear brand Camper.

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Tasked with drawing a crowd to Camper’s new Spitalfields store, designed by London studio Doshi Levien, Tack Studio planned two public guided walks. The walks introduced the work of six east London design studios, as well as emphasising Camper’s design credentials.

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The designers included Tomás Alonso, ROLI and Felix de Pass, each of whom was chosen because of their alignment with the Camper brand. The walks provided an insight into each designer’s method of working, as well as showing how their studio space influences their practice.

Tack Studio also devised an accompanying map of east London, available in Camper stores throughout the city, that highlighted both the walks’ featured designers and all of Camper’s London stores. The walks were both filmed, and the first was accompanied by a special evening event in the new Spitalfields store. Programmed as part of the London Design Festival 2013, the walks were promoted in the festival’s brochures, on disegnodaily.com and through social media channels.

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