Contact

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Eye Respect

a lookbook

The British eyewear brand Eye Respect creates precision-made sunglasses and optical frames. When it commissioned Tack Studio to create its new lookbook and brand imagery, it wanted something equally carefully crafted.

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All Eye Respect’s premium glasses are designed in London and hand-made in Italy. Tack Studio responded to this story behind the creation of Eye Respect’s products with imagery that represented their afterlife.

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Tack Studio created a series of portraits of creative professionals wearing Eye Respect’s glasses. All of the models were street-cast, creating a sense of authenticity, personality and narrative around the images.

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This imagery was used for Eye Respect’s international advertising campaign, point-of-sales imagery and at The Isle of Wight Festival, where the brand was the official eyewear partner. The lookbook was distributed for marketing and PR.

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