Contact

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Farah

a short film

My Farahs is a short film produced by Tack Studio and Jocks & Nerds for Farah that presents the brand’s design heritage to a new generation of men.

The film subtly showcases key pieces from the Farah autumn/winter 2016 collection and moves Farah’s communication of its brand beyond showcasing traditional shirts and polos.

Jocks & Nerds x Farah My Farahs Film Rob Low

Shot in documentary-style, the film follows a day in the life of three London-based creatives, all of whom wear Farah trousers as part of their personal style.

Scott Fraser Simpson sketches

Jocks & Nerds and Tack Studio cast photographer Rob Low, designer Scott Fraser Simpson, and musician Josh Caffe: three influencers within the creative community who each championed one hero fit from the collection. The film highlights Farah’s trouser collection by connecting it to real people’s lives.

Photographer Rob Low

My Farahs looks to re-establish Farah as the go-to trouser brand and Farah trousers as a highly designed wardrobe staple.

DJ and musician Josh Caffe wears the Lennox Tee.
“The team cast creative influencers who fitted our brief perfectly and their stylist and filmmakers created a beautiful short film that exceeded our expectations. They gave us the perfect asset to promote the new trouser styles and fits for AW16."

Mia Zackrisson, global head of marketing at Farah menswear