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Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Lacoste

a promotional editorial

Worn by René Lacoste on and off the court, the Lacoste piqué polo shirt L.12.12 was created in 1933 and has gone on to travel the world as an icon in sportswear. The L.12.12 has now taken the shape of a shoe. Lacoste approached Jocks&Nerds to create a story around the L.12.12  shoe, for which Tack Studio art directed and produced the photo shoot.

Tack Studio worked with Lacoste and designer James Patmore to bring alive the Lacoste L.12.12 shoe.

Featured in issue 18 of Jocks&Nerds, the L.12.12 was not just presented as a sports shoe but an elegant accompaniment for the lifestyle of the modern man – much in the style of René Lacoste’s piqué polo shirt.

Tack Studio worked with Lacoste and designer James Patmore to bring alive the Lacoste L.12.12 shoe.

Tack Studio photographed product designer James Patmore, who modelled the L.12.12 for Jocks&Nerds in east London. The style of the shoot reflects the contemporary design of the shoe as well as its clean aesthetic.

Tack Studio worked with Lacoste and designer James Patmore to bring alive the Lacoste L.12.12 shoe.

Certain details of the Lacoste L.12.12 shoe draw from the original design of the L.12.12 shirt. These include the silhouette of the cupsole construction, the five punched holes on the toe, the embroidered green croc on the heel and the piqué lining.