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Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Le Coq Sportif

an advertising campaign, lookbook and film

Day & Night is a short film following the East London Fixed cycling group on a day to night ride through London’s streets. The film was the centrepiece of the Le Coq Sportif spring/summer 2015 Cycling Performance Campaign, which was produced by Tack Studio.

The campaign celebrates Le Coq Sportif’s (LCS) authenticity and provenance in cycling. By casting a group of real cyclists, Tack Studio created an enhanced sense of camaraderie as well as providing a genuine narrative for LCS that can be picked up anew each season.

Tack Studio Creative Agency Le Coq Sportif Campaign advertisement portrait

Tack Studio extracted further imagery and resources from Day & Night, including lookbook photographs, point of sale and online retail imagery, and social media content. This provided LCS with multiple assets while remaining within budget.

Tack Studio Creative Agency Le Coq Sportif Campaign Cycling Photoshoot lookbook london 01
Tack Studio Creative Agency Le Coq Sportif Campaign Cycling Photoshoot lookbook london 03

Tack Studio created a toolbox of elements that effectively communicated LCS’s products as the most technically advanced cycling apparel available, as well as being garments that do not compromise on aesthetics for either performance or lifestyle customers.

Tack Studio Creative Agency Le Coq Sportif Campaign Cycling Photoshoot
“Tack Studio has long championed real narrative. The team gets to the gut of a brand and really understood the story we wanted to tell. They provided a refreshingly honest artistic process and delivered uncompromising authenticity.”

Ben Ari Grant, brand development manager at Le Coq Sportif