Contact

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Nichetto Studio

a copywriting project

In 2015, the celebrated Italian designer Luca Nichetto decided to redesign the website of Nichetto Studio, the industrial design practice he founded in Stockholm in 2011. He asked Tack Studio to provide editorial consultancy and produce all copy for the website.

Tack-Studio-Creative-Agency-Luca-Nichetto-Studio-Website-Products-Writing

Tack Studio developed a new tone for Nichetto Studio’s online identity, commissioning writers to produce manifestos, biographies, product texts and taglines for the website.

Tack-Studio-Creative-Agency-Luca-Nichetto-Studio-Design-Arch-Chair

Nichettostudio.com is a complete catalogue of the practice’s work and Tack Studio produced detailed texts about every project Nichetto has ever worked on. For the first time in Nichetto Studio’s history, the complete story behind every product is now available online.

Tack-Studio-Creative-Agency-Luca-Nichetto-Studio-Design-50-50-collection

At the heart of the website is a manifesto of 20 design principles produced by Nichetto in conjunction with Tack Studio. Together, these ideals form a manifesto for good design from which Nichetto Studio begins every project.

Tack-Studio-Creative-Agency-Luca-Nichetto-Studio-Design-Sucabaruca-black-and-teal

Tack Studio developed a writing style for Nichetto Studio that is light and accessible. The aim of the project was to make Nichetto’s work easily understandable and to open his design out to as broad an audience as possible.

Tack-Studio-Creative-Agency-Luca-Nichetto-Studio-Design-Products-collection

All images courtesy of Nichetto Studio.