Tack Studio cast Daniel Jackson as a bohemian in a big city. Sitting on the deck of a boat, Daniel wears the Timberland boat shoes, taking in the urban scene. The shoot took place on a canal towpath east London, nodding to the heritage of the boat shoe whilst placing it in a contemporary urban setting.
The image of Jackson sat on the deck of a canal boat was published as a double-page spread in the spring 2016 issue of Jocks & Nerds, along with a short story about Timberland and the boat shoe. The campaign was shot by London-based photographer Derrick Santini and styled by Mark Anthony Bradley.