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Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Tween

an advertising campaign

The rockabilly and mod styles of 1950s and 60s British youth culture inspired the autumn/winter 2010 collection from Turkish label Tween. The brand asked Marcus Agerman Ross, Tack Studio’s creative director, to devise the collection’s international marketing campaign.

Tack-Studio-Creative-Agency-Tween-Fashion-Campaign-Motorbike-Ace-Cafe_01
Tack-Studio-Creative-Agency-Tween-Fashion-Campaign-Ace-Cafe_03

Agerman Ross art-directed, cast and photographed the campaign, selecting the Ace Café in northwest London – the spiritual home of the 50s rocker scene – as the location. The film was shot using 35mm cameras that, combined with ambient light, created a documentary-style feel.

Tack-Studio-Creative-Agency-Tween-Fashion-Campaign-Ace-Cafe_04
Tack-Studio-Creative-Agency-Tween-Fashion-Campaign--Ace-Cafe_02

As a result of the campaign’s success, Tween returned to Tack Studio to create the campaign imagery for its spring/summer 2011 collection.