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Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

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Get in touch

Tack Press Limited
7 Ability Plaza
Arbutus Street
London
E8 4DT
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@tack-press.com

Liz Jones
Project Manager

elizabeth@tack-press.com

Tween

an advertising campaign

The spring/summer 2011 collection from Turkish label Tween was inspired by the boxers of the 1930s and 40s. The brand approached Marcus Agerman Ross, Tack Studio’s creative director, to create an equally strong marketing campaign to match.

Tack-Studio-Creative-Agency-Tween-Fashion-Photography Lookbook 02

Inspired by Stanley Kubrick’s documentary short Day of the Fight, Agerman Ross cast brothers Louis and Claude Simonon as a coach and boxer.

Tack-Studio-Creative-Agency-Tween-Fashion-Photography-Suit
Tack-Studio-Creative-Agency-Tween-Fashion-Photography-Ropes

The images were shot in a working boxing gym, and the creation of these two characters allowed different aspects of Tween’s collection to be highlighted, from sportswear through to formalwear.

Tack-Studio-Creative-Agency-Tween-Fashion-Photography Lookbook 05

The project followed on from the success of Agerman Ross’s work on Tween’s autumn/winter 2010 collection. The spring/summer photographs were used for Tween’s global marketing and were also published in a book format.

Tack-Studio-Creative-Agency-Tween-Fashion-Photography Lookbook 04